Annette Hamann

CIO and Managing Director BSS IT at Beiersdorf

Annette Hamann is a seasoned CIO and Managing Director of BSS IT at Beiersdorf, boasting extensive international expertise in IT, digital transformation, analytics, AI, and robotics. Her career spans leadership in large organizations, overseeing corporate services, and spearheading comprehensive digital initiatives in both B2B and B2C landscapes.

Having transitioned from Henkel to Beiersdorf in 2020, Annette leads Beiersdorf Shared Services GmbH, responsible for the group's IT and accounting. Her mission is clear: transform IT into a strategic enabler actively shaping corporate strategies and business models. Departing from the traditional view of IT as a mere service provider, Annette emphasizes value over cost, emphasizing the contribution of IT to the business.

An accomplished mathematician, economist, and sinologist, Annette applies a structured approach to evaluate every IT and digital project's Return on Investment (ROI). She categorizes projects into four segments: Run, Enabler, Perform, and Transformation, each focusing on enhancing IT operations, enabling fundamental investments, improving efficiency, and establishing innovative approaches.

Annette Hamann's leadership at Beiersdorf epitomizes a paradigm shift in IT's role—from a cost-centric approach to one that actively drives value and innovation within the organization.