The gambling industry is shifting its focus from merely achieving diversity, equity, and inclusion (DEI) representation to evaluating the tangible impacts of these initiatives on business performance and workplace culture. This evolution in the DEI conversation was highlighted at the iGB Most Influential Women (MIW) 2026 event, which aims to recognize influential women in the sector.
From Representation to Impact
For years, the DEI dialogue in the gambling sector has concentrated on representation. However, as noted by Mark Skinner, Chief People Officer at Allwyn Digital, the conversation has matured. Companies are increasingly expected to demonstrate that their DEI efforts lead to measurable outcomes, such as improved workplace culture and talent retention, according to iGaming Business.
Grainne Hurst, CEO of the Betting & Gaming Council in the UK and board member at Global Gaming Women, emphasized that the focus has expanded beyond representation to include inclusion, retention, well-being, and progression. Hurst highlighted the importance of mentorship and networking in advancing women in the industry.
The Role of Leadership
Leadership plays a crucial role in fostering an inclusive culture. As Skinner points out, leaders set the tone for inclusion through their decisions and behaviors. Companies like Evoke and Playtech are actively monitoring DEI at the leadership level to ensure initiatives are impactful. Sophie Yaxley, Global Centre of Excellence Director at Playtech, noted that female representation within the company's leadership has increased notably in recent years, reflecting the company's commitment to DEI, as reported by iGaming Business.
Challenges and Opportunities
While attracting diverse talent remains a challenge, the focus is increasingly on retention. Misconceptions that DEI is solely about recruitment targets are being dispelled, as Skinner observes. The industry is recognizing that DEI must be embedded in everyday business culture rather than treated as a separate initiative.
Conclusion
The iGB MIW 2026 event underscores the evolving nature of DEI in the gambling sector. As the industry moves beyond representation, the emphasis is on creating inclusive environments that not only attract but also retain diverse talent. This shift is crucial for fostering innovation and ensuring long-term success in the sector.