Alona Shevtsova, Chief Executive Officer of Sends, has received the Women in Fintech Impact Award at the Fluxx Gala 2026, celebrating her significant contributions to innovation, leadership, and social impact in the global fintech industry, according to a press release reported by Newsfile Corp.
Who, What, When
According to Newsfile Corp., the award was conferred during the Fluxx Gala 2026, recognising Shevtsova’s over 15 years of experience in payments and financial technology and her leadership of Sends as a scalable, secure, globally accessible financial platform.
The press release highlights that under Shevtsova’s leadership, Sends has expanded its global reach, delivering seamless cross-border payment solutions for both businesses and individuals.
Background and Recognition
Newsfile Corp. further reports that the Women in Fintech Impact Award honours leaders who not only drive technological advancement but also foster meaningful change—specifically in building financial infrastructure that enhances accessibility while upholding compliance and security standards.
The press release underscores Shevtsova’s commitment to social responsibility within Sends, including initiatives like the Sends x UNICEF project, aligning company growth with community support and financial inclusion efforts.
Leadership & Industry Influence
In comments attributed to Shevtsova, she framed the recognition as a reflection of the broader team’s efforts since she became CEO in 2023, with priorities focused on accelerating Sends’ growth as a licensed Electronic Money Institution, expanding partnerships, and improving product offerings.
Newsfile Corp. also notes her engagement in global fintech forums where discussions around women in tech, AI, and new payment technologies take place.
Conclusion
This award adds to a growing list of honours recognizing Shevtsova’s leadership in fintech, including earlier acknowledgments such as the Innovate Finance Women in FinTech Powerlist “Standout 45” in 2025, as reported by Financial IT and Newsfile Corp.
This suggests that Shevtsova’s consistent trajectory of recognition underscores both her individual impact and the broader ambition of Sends as a purpose-driven fintech leader.
Note: All facts presented are based solely on verifiable information from Newsfile Corp.; no additional sources were found to corroborate this award independently as of writing.