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Getting More Women Into Tech Leadership Roles at Picnic (And Beyond) by Svava Bjarnadóttir

Tackling Gender Inequality in Tech Leadership Hello and welcome to this enlightening discourse on encouraging more women into tech leadership. I am Su Hilter Beno, a tech lead and backend developer at Picnic, and today, I'll explore the unique challenges, potential solutions and the need for more eq

Tackling Gender Inequality in Tech Leadership

Hello and welcome to this enlightening discourse on encouraging more women into tech leadership. I am Su Hilter Beno, a tech lead and backend developer at Picnic, and today, I'll explore the unique challenges, potential solutions and the need for more equality within the tech industry.

About Me and Picnic

Currently based out of Iceland, I'm a proud [29-year-old] woman tech leader in [Picnic], a growing Dutch tech company. Picnic is essentially a tech firm that delivers groceries. With data-driven approaches, we continue to grow exponentially from our inception in 2015 with about 70 people in the tech team to over 200.

Yet, I’ve noted startling gender inequality trends within our tech leadership. The majority of our tech leadership positions were occupied by men, dragging the percentage of women to a disappointing average of 20% in the Dutch tech industry. To tackle this, we initiated some strategies to encourage more women into tech management roles at Picnic.

Rethinking the Glass Ceiling – a Labyrinth Instead?

The glass ceiling metaphor often used to describe the inequality in opportunities between men and women is, in my opinion, flawed. It implies that gender disparity is a towering single barrier, insurmountable by all except only the strong and privileged, which is far from the reality.

In a 2007 article titled, 'Women and the Labyrinth of Leadership', authors Eagon and Carly presented an apt metaphor for this issue - a labyrinth rather than a single barrier. It reflects the reality of the journey to positions of leadership, varied and often winding, riddled with dead ends that force one to redefine and try a new tact.

Finding Paths Through the Labyrinth

So how do we navigate this labyrinth to tech leadership? I propose three strategies:

1. Going Solo - Trying things out and learning from personal experiences. This is time-consuming and can lead to burnout but while possible, it is not very efficient.

2. Following Others - Leveraging the experiences of mentors who already navigate the path and help you steer through the labyrinth.

3. Redesigning the Labyrinth - Implementing systematic changes that make the journey to leadership less winding and convoluted.

My Journey Through the Tech Labyrinth

As I navigated my path, I was fortunate not to tread alone. I had remarkable mentorship from my tech lead and a dedicated colleague, all women. Their unwavering support guided my journey and contributed greatly to my success so far in overcoming my challenges.

Effective Mentorship and Sharing Experiences

A supportive network of mentors was crucial in my journey. Listening to my anxieties, providing advice, and guidance, and celebrating my successes, stripped some of the arduous twists of the labyrinth.

Picnic has implemented effective mentorship programs, with assigned mentors to new employees. We also have a platform called 'Picnic Tech Ladies', through which women in leadership positions can share their experiences, advice and inspire others.

Can We Redesign the Labyrinth?

Why should the path to leadership be so winding and convoluted for some while straightforward for others? The answer is - it shouldn’t be. We need to redesign the labyrinth. To do so effectively, companies must investigate the barriers preventing diversity in leadership roles.

At Picnic, we ran a survey to identify the challenges faced by our women tech workers. The results pointed towards a perceived lack of technical skills. To address this, we emphasized clearer role expectations, implementation of transparent promotion process, and provisions for mental health support such as collaboration with Open Up for psychological consultations.

Breaking Down Barriers and Building Opportunities

Business organizations should strive to create clear routes to leadership roles for all staff regardless of gender. Analyzing existing barriers, understanding how they affect different individuals, and taking steps to eliminate them is pivotal to achieving this goal. We are on this exact mission at Picnic.

Conclusion

Although individual women can leverage their skills to climb the corporate ladder in unequal systems, it is unjust that women need to put in more effort than men to achieve the same positions. We should create fair, accessible, and equal opportunities and environments conducive for the growth of all who aspire to climb the tech leadership ladder.

Now, I would like to hear your thoughts and answer any questions you may have. You can reach me on Linkedin or check out our website for current openings at Picnic, especially for women in tech. We are also open to international collaborations and relocation support is available. Thank you for attending and I look forward to engaging with you all.

Note: Making some changes and adding some comments are necessary to maintain the context and readability of the text. I have taken some liberties in doing so. Emoticons were omitted as they are not suitable for professional blog posts.