Get to Know STelAni: Powering Iconic Vehicle Brands with Revolutionary AI and Autonomous Driving Technology
In a recent session with NEDA, Sr. Vice President and Head of AI and Automated Driving at STelAni, we dived deep into the unique amalgamation of advanced technology, iconic vehicle brands, and cultural diversity the company brings to the table.
STelAni is the parent company of renowned brands like Jeep, Maserati, and Dodge, among 14 others, formed after the merger between Peugeot and a former Alliance Fiat Chrysler. However, STelAni is more than just a conglomerate of famous vehicle brands. Their team members hail from all corners of the globe, bringing a richness of experience and a diversity of ideas. Senior Vice-President NEDA emphasizes the importance of bringing your whole self to work as part of the STelanis ethos.
The Evolution of AI and Its Role in STelAni's Future
Modern AI has evolved dramatically from the AI Alan Turing spoke of back in the 1950s as the ability of a machine to exhibit human-like intelligence. Now, modern AI, and more specifically deep neural networks, continue to learn no matter how much data you throw their way. This ongoing learning is crucial to STelAni as they leverage AI capabilities within vehicles to experience real-world scenarios, gather data, and continuously update and improve.
In the words of NEDA, "AI continues to benefit from larger amounts of data unlike older algorithms that tend to saturate after a certain point."
AI as the Engine of STelAni's Future Vision
AI and autonomy sit at the core of STelAni's impact business strategy. The company is geared towards using AI and autonomous driving features to increase revenue by unlocking new and exciting possibilities through their software-driven approach.
Picture this:
- You are about to embark on a long weekend trip, and you can download automated driving capability just for the journey.
- The car cabin adjusts to your preferences based on data from on-board sensors and even your connected vehicle account on your phone.
As NEDA puts it, STelAni is installing a "stellar brain" in every vehicle. An AI computer that functions as the backbone for all applications, including autonomous driving and smart cockpits. This steps away from traditional setups that lack a powerful, centralized computer in vehicles.
Digging Deeper: Implementing AI in Vehicle Design & Operations
This "stellar brain" forms the basis of STelAni's revolutionary vehicle design. But how does it work?
The stellar brain acts as the vehicle's computing platform, created to execute major applications like Stella Auto Drive - STelAni's autonomous driving platform and product, and a Smart Cockpit - AI for the vehicle's interior.
Implementing AI "Under the Hood"
This advanced technology extends beyond the functions it enables. What it does behind the scenes, or rather "under the hood," is as equally impressive.
The "brain" or the HPC Central SOC system on chip is physically connected to the vehicle's sensors, like an eye to a brain. It also links to the vehicle's actuators, like brakes or steering systems.
The car's embedded software stack, powered by the stellar brain, now becomes the most challenging and most sophisticated in the industry's history. It combines the onboard component and the off-board component, such as the cloud, harmoniously.
A Sneak Peek into AI in the Smart Cockpit
Now, imagine sitting in a Jeep. As you maneuver through an exciting off-road environment, the smart cockpit, powered by AI, is able to understand what is happening and highlight interesting things, albeit in an unstructured, open environment.
In Conclusion
STelAni is on a mission to delight customers of iconic brands by developing AI and autonomous driving capabilities powered by core tech platforms and deployed at scale. NEDA's session was a sneak peek into the transformative work STelAni is doing in this space.
For a deeper dive into STelAni's thrilling journey towards modernizing the auto industry, join them at the upcoming fireside chat, where they'll delve even deeper into their exciting work.